Ojie Edoburun: purpose
Start with why.
3 min readDec 4, 2017
I find enjoyment in helping people. That’s my why.
The why has always remained constant. In each aspect of my life, from branding to coaching.
I caught up with British sprinter Ojie Edoburun last month to check-in. I love taking these shots as I get to spend time away from the stadium lights with dedicated athletes… and get closer to finding out their why.
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